Survey analysis and policy definition

Using various approaches to UX design, we will identify issues to be addressed when building the site.
Based on the issues identified, we will formulate a site development policy and lay the foundation for the strategy.

Research analysis

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  Heuristic evaluation

  Based on the expert's knowledge, we will evaluate the site structure, navigation, and screen structure, and identify issues.

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  usability test

  Third-party testing will be conducted on the usability and design of the website. From the results of this research, we identify areas for improvement.

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  Accessibility Survey

  We conduct surveys based on the JIS Achievement Standards checklist to identify accessibility issues.

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  User Interviews

  Conduct interview surveys with people close to the intended users. We identify and organize user needs.

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  Access analysis

  Based on analysis using tools such as Google Analytics, regular reports will be prepared and suggestions for improvement will be made.

Policy definition

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  Persona development

  As a basis for designing the site, a virtual persona is created based on information gathered from user interviews and other sources.

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  User scenario development

  Based on the touchpoints between the user and the site, we develop scenarios of how the user will enter the site and what he/she will view.

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  Site Construction Policy Definition

  Based on the requirements, needs, and issues identified as a result of the various surveys, a policy for website production is compiled.

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  Accessibility Policy

  We formulate policies for the entire site, including the level of compliance, degree of compliance, and scope of compliance, in order to ensure compliance with JIS standards.

Design and production of web content

We produce a variety of websites to suit different purposes, including corporate, brand, and campaign sites.
We use logic-based design and technical capabilities based on concept design and information design to solve our clients' problems.

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  Website Creation

  We build high quality websites by combining conceptual design with maintenance of coding.

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  Multi-device support

  Responsive support and optimization for smartphones, tablets, and other increasingly diverse devices.

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  CMS construction

  We propose a CMS that fits your purpose, including WordPress and Movable Type, which we have a lot of experience in building.

Branding Support

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  VI Development

  Develop a symbol mark and logotype, and develop a consistent brand image for business cards, brochures, envelopes, etc.

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  Inner branding

  We plan tools for internal use to spread philosophy, and produce tools for vision management, such as booklets for employee meetings, goods, and internal newsletters.

Interviewing, photographing, writing

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  Interviews

  We can be entrusted with everything from planning and preparation of the interview content to conducting the interview on the day of the event.

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  Photography (still/video)

  We can take care of everything from preparation for video and still photography to witnessing the event on the day of the event. Please consult with us about secondary use.

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  Editing/Composition/Script writing

  We edit and structure your text with the reader's perspective in mind. We can introduce you to highly specialized outside writers as needed.

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  English Copywriting

  Copywriting by native English speakers. We can also create a copy that is appealing and sensitive to the subtle nuances of the Japanese language.

graphic design

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  Brochures/Catalogs

  We propose a paper structure that incorporates the formulated concept and values into visuals that considers the reader's gaze and intent.

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  Logo Design

  We can produce logos according to the scale and budget. We can also design logos that take brand development into account by utilizing our past knowledge.

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  Illustration

  We select an illustrator to match the organization or service, and produce and direct the illustration.

Guideline Development

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  Design Guidelines

  These guidelines define the voice and tone in which the content should be added and edited while maintaining a certain level of quality.

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  Accessibility Guidelines

  We will develop guidelines for all aspects of site production to ensure accessibility compliance with JIS standards.

others

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  Planning/Production of video content

  We offer a variety of video production services ranging from research content to corporate PR. Based on the content of the hearing, we can propose a more effective video expression.

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  Novelty Planning/Production

  We offer a one-stop service from planning to design, printing and production, delivery, and reprinting of various novelties.

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  Workshop Planning/Facilitation

  We will plan and facilitate workshops as needed with customers to identify user needs and discuss improvement measures.